Plunderlands
A custom logo and typeface built from puzzle pieces and pixel dreams
1 May 2023
Logo Design & Typography
Plunderlands
Plunderlands is a procedurally generated NFT jigsaw puzzle game where each puzzle unlocks collectible plunder. The client approached me early in the branding process to create a distinctive logo and custom typeface that would bring the world of Plunderlands to life — capturing both the digital nature of the project and the sense of playful exploration at its heart.
Rather than starting with a pre-existing typeface, I constructed a custom typographic system from scratch. Each letterform was built using triangular segments, subtly referencing the jigsaw puzzle concept while creating a modular structure that could be adapted for any letter. The result is a logo that feels tactile and cohesive — like pieces of a puzzle slotting neatly together.
To enhance the visual identity, I applied a gradation of colour across each letter, giving the typography a jewel-like quality. This nod to hidden treasures ties in with the idea of “plunder,” while the shimmering, pixelated look also recalls classic 8-bit games — grounding the brand firmly in the digital realm it inhabits.
The final logo captures the quirky, treasure-hunting spirit of Plunderlands while offering something truly unique: a typeface that is the puzzle. It was a joy to work on a project that invited this level of craft and playfulness in the design process.